“It’s a very improvisational process. Even though I know loosely what I want to talk about, I let the people’s responses dictate how I proceed. So if I start talking about a show, and I’m saying, you know, It’s a modern-western! It’s like a Deadwood or something, and the person’s like, ‘Oh I love Deadwood,’ then the show is definitely like Deadwood. Good friends of mine, they write their pitch out word for word and read it off of paper, so they can really get out exactly what their vision is. But if you were to accompany me to five pitches, you might hear what sounds like five different versions of the show I want to make, because it’s malleable. A lot of it is reading the room when you’re pitching—what are people giving you?—because that stuff’s important.”

from this interview with Jason in Fast Company